The ECA GreenOps Focus Group brings together European innovators, corporates, and experts to make sustainable IT practices visible, actionable, and impactful.
The Focus Group operationalizes shared European priorities by convening startups, corporates, investors, and policymakers. Together, we make environmental impact a core IT metric alongside cost, performance, and security.
At the European Champions Alliance, focus groups operationalize shared European priorities. The GreenOps Focus Group unites corporate leaders, startups, experts, investors, and policymakers to deliver sustainable IT practices with European technology innovation at its heart. An umbrella to drive collaborative actions that provide a
business return for participants.
The Focus Group is officially launched at the Green IO Conference in London, where more than 250 leading GreenOps advocates and practitioners are coming together. All four founding members are sponsors and speakers — making this the ideal stage to share insights and learn best practices as a community.
The ECA has already proven the impact of collective visibility in cybersecurity. Now, we bring the same approach to GreenOps – because too many European buyers still miss out on local innovation.
Buyers rely heavily on US analyst firms, even though Europe leads in sustainability.
Customers struggle to compare multiple European GreenOps vendors.
Business leaders risk buying inferior solutions simply due to lack of visibility.
The idea was born at an ECA Council meeting in Paris, where a CIO had unknowingly purchased weaker US technology.
The GreenOps Focus Group is a platform for visibility, collaboration, and knowledge-sharing among Europe’s most innovative voices in sustainable IT. It connects vendors, corporates, and experts to strengthen Europe’s position in the global technology landscape.
By joining, members not only gain prominence and access to a trusted network, but also play an active role in shaping practical solutions and policies that drive sustainable digital transformation.
