[Interview] Philippe Pinault Co-founder Talkspirit & Holaspirit - European Champions Alliance
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Interview

[Interview] Philippe Pinault Co-founder Talkspirit & Holaspirit

[Interview] Philippe Pinault Co-founder Talkspirit & Holaspirit

Andrea Bauer-Vaugan and Didier Carré met Philippe Pinault, co-founder of Talkspirit and Holaspirit. Both are collaborative platforms designed to improve the way of working or to improve the organization and governance of a company. Phillipe Pinault shares with us his experience of the internationalization of a company. 

Talkspirit, a platform to improve the way of working in companies

European Champions Alliance (ECA): Philippe, tell us about Talkspirit!

Philippe Pinault (PP): Talkspirit is a collaboration platform created in 2004, which aims to improve the way companies work today. It is a tool that facilitates the access, diffusion, and circulation of information to improve communication between teams and thus develops collaborative postures.

ECA: What is the history of Talkspirit?

PP: In 2008 when we launched the Talkspirit platform (2 years after the birth of Facebook), we were discovering new ways of sharing information, collaborating and dialoguing, with much more modern approaches than forums. We first developed our activity as a web agency. Then we gradually became a publisher with a product on the shelf, which is very easy to deploy and configure

International development

ECA: What are Talkspirit’s key figures, and what are your prospects for development?

PP: Today Talkspirit is mainly deployed on its historical market: France. We support more than 500 companies and organizations, both public and private, to help them improve the way they work. Our ambition is to develop more dynamically in international markets, where we already have some success.

ECA: What are the priority international markets for Talkspirit?

PP: Europe is a very favorable market, particularly for a European company that has values and a way of developing a business that can be differentiating. Moreover, as Europeans, we do not currently have any great alternatives to American collaborative solutions. My dream is to make Talkspirit this alternative, capable of offering tools in response to the digital transformation needs of organizations.

ECA: What are the main challenges for the development of Talkspirit internationally, and particularly in Europe? Can you shed some light on your other Holaspirit company?

PP: In parallel to Talkspirit, I have indeed the chance to develop another Startup, Holaspirit. This platform is focused on the transformation of the organization model of companies, their governance, and their way of working. Thanks to a software tool, Holaspirit makes it possible to give more transparency on the roles existing within organizations and on how these organizations operate. This offer is already available in some thirty countries, including Germany, the Netherlands, Belgium, and Switzerland.

The very innovative character of Holaspirit has allowed us to benefit from a very dynamic development, mainly thanks to the visibility offered by our satisfied customers.

On the Talkspirit side, our challenge is different. The market is mature, so the main challenge is to gain visibility and notoriety, in a market where the majority of offers are American. We need to find ways to make our solution visible and demonstrate its differentiating character and the value it brings.

ECA: What would be for you the most useful guidance and support from the perspective of this European development?

PP: First of all, the strength of our clients’ recommendations to their networks is priceless. The contacts are therefore an important level of support.

ECA: What form could this recommendation take? How could this approach be structured?

PP: Customer recommendations are already infrequent between French companies. However, as a solution provider, all our customers share our interest in growing, because this will give us the means to develop our vision and each customer will be the beneficiary through the product offers we propose.  Nevertheless, culturally, there is a form of reluctance in France to “publicly” recommend a solution we have chosen. It, therefore, seems to be very complicated to get a recommendation from our French clients to other players in other European countries. The first step would, therefore, be to get them to communicate the fact that they have chosen a European solution.

ECA: How important is international development in your strategy?

PP: We have a very strong interest in international development. Development in Europe is complex, compared to the United States. Different languages, different cultures, and as many markets. However, this development has a strong place in our strategy because we are convinced that European companies are becoming more sensitive to “buying European”, and that European Champions will emerge. Currently, the market is largely dominated by American solutions, and it is our responsibility to grow companies that will be able to offer us certain independence from American solutions in the future.

We are positioning ourselves as a serious alternative to American software offers, and we already have large French companies that recognize the value of our solution. To name some examples demonstrating the diversity of our portfolio: the Société du Grand Paris, the Foncia Group, the Office National des Forêts, and the Caisses Primaires d’Assurance Maladie (French primary health insurance companies) have placed their trust in us today. Today, we want to make these partnerships visible beyond borders to support our development.

ECA: What are the key success factors for developing Talkspirit in France and internationally?

PP: First of all, the key is obviously to offer a solution that meets real challenges and solves real problems. The issue of communication and working methods is a major concern for all organizations that have not made the shift to digital transformation. Today, we want to demonstrate the value of our offer, through the tool and by accompanying the transformation of working methods. The value of our offer is already recognized by our customers and partners. However, we need to greatly increase our visibility in order to disseminate our offer more widely and share our successes. I am a strong believer in the value of development by recommendation.

ECA: You support the European Champions Alliance initiative. Why did you want to do so?

PP: We share the same values and the same vision of strong European companies developing in this market. The French market is necessarily limited and Europe is a necessary perimeter for development if we want to grow. The visibility that you want to give to companies in the network, the bridges that you want to create between networks in different countries, correspond to our idea of European development, and we are happy to support the initiative in its development.

ECA: What do you expect from us?

PP: We are pleased that the European Champions Alliance benefits from the Talkspirit solution because it will allow you to lead your community, and thus give visibility to our solution to all members and partners. Through your development, we hope that the Talkspirit solution will also gain visibility.

Being able to benefit from feedback from French companies that have successfully deployed internationally is very valuable, and saves time.

ECA: Thank you very much Philippe for your time and for your feedback! Thank you also for supporting the European Champions Alliance initiative!

Do you want to know more about Talkspirit? Please click here.

You can also read our interview with Kymono!

Written by Andrea Bauer-Vaugan, Executive Director of ECA, Co-founder of Wyngs, President of the Franco-German Digital Club and Vice President of the Cluny Forum and Didier Carré, Secretary General of the G9+ Institute

Tags:
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European Champions Alliance
welcome@european-champions.com


 
Interview

[Interview] Philippe Pinault Co-founder Talkspirit & Holaspirit

[Interview] Philippe Pinault Co-founder Talkspirit & Holaspirit

Andrea Bauer-Vaugan and Didier Carré met Philippe Pinault, co-founder of Talkspirit and Holaspirit. Both are collaborative platforms designed to improve the way of working or to improve the organization and governance of a company. Phillipe Pinault shares with us his experience of the internationalization of a company. 

Talkspirit, a platform to improve the way of working in companies

European Champions Alliance (ECA): Philippe, tell us about Talkspirit!

Philippe Pinault (PP): Talkspirit is a collaboration platform created in 2004, which aims to improve the way companies work today. It is a tool that facilitates the access, diffusion, and circulation of information to improve communication between teams and thus develops collaborative postures.

ECA: What is the history of Talkspirit?

PP: In 2008 when we launched the Talkspirit platform (2 years after the birth of Facebook), we were discovering new ways of sharing information, collaborating and dialoguing, with much more modern approaches than forums. We first developed our activity as a web agency. Then we gradually became a publisher with a product on the shelf, which is very easy to deploy and configure

International development

ECA: What are Talkspirit’s key figures, and what are your prospects for development?

PP: Today Talkspirit is mainly deployed on its historical market: France. We support more than 500 companies and organizations, both public and private, to help them improve the way they work. Our ambition is to develop more dynamically in international markets, where we already have some success.

ECA: What are the priority international markets for Talkspirit?

PP: Europe is a very favorable market, particularly for a European company that has values and a way of developing a business that can be differentiating. Moreover, as Europeans, we do not currently have any great alternatives to American collaborative solutions. My dream is to make Talkspirit this alternative, capable of offering tools in response to the digital transformation needs of organizations.

ECA: What are the main challenges for the development of Talkspirit internationally, and particularly in Europe? Can you shed some light on your other Holaspirit company?

PP: In parallel to Talkspirit, I have indeed the chance to develop another Startup, Holaspirit. This platform is focused on the transformation of the organization model of companies, their governance, and their way of working. Thanks to a software tool, Holaspirit makes it possible to give more transparency on the roles existing within organizations and on how these organizations operate. This offer is already available in some thirty countries, including Germany, the Netherlands, Belgium, and Switzerland.

The very innovative character of Holaspirit has allowed us to benefit from a very dynamic development, mainly thanks to the visibility offered by our satisfied customers.

On the Talkspirit side, our challenge is different. The market is mature, so the main challenge is to gain visibility and notoriety, in a market where the majority of offers are American. We need to find ways to make our solution visible and demonstrate its differentiating character and the value it brings.

ECA: What would be for you the most useful guidance and support from the perspective of this European development?

PP: First of all, the strength of our clients’ recommendations to their networks is priceless. The contacts are therefore an important level of support.

ECA: What form could this recommendation take? How could this approach be structured?

PP: Customer recommendations are already infrequent between French companies. However, as a solution provider, all our customers share our interest in growing, because this will give us the means to develop our vision and each customer will be the beneficiary through the product offers we propose.  Nevertheless, culturally, there is a form of reluctance in France to “publicly” recommend a solution we have chosen. It, therefore, seems to be very complicated to get a recommendation from our French clients to other players in other European countries. The first step would, therefore, be to get them to communicate the fact that they have chosen a European solution.

ECA: How important is international development in your strategy?

PP: We have a very strong interest in international development. Development in Europe is complex, compared to the United States. Different languages, different cultures, and as many markets. However, this development has a strong place in our strategy because we are convinced that European companies are becoming more sensitive to “buying European”, and that European Champions will emerge. Currently, the market is largely dominated by American solutions, and it is our responsibility to grow companies that will be able to offer us certain independence from American solutions in the future.

We are positioning ourselves as a serious alternative to American software offers, and we already have large French companies that recognize the value of our solution. To name some examples demonstrating the diversity of our portfolio: the Société du Grand Paris, the Foncia Group, the Office National des Forêts, and the Caisses Primaires d’Assurance Maladie (French primary health insurance companies) have placed their trust in us today. Today, we want to make these partnerships visible beyond borders to support our development.

ECA: What are the key success factors for developing Talkspirit in France and internationally?

PP: First of all, the key is obviously to offer a solution that meets real challenges and solves real problems. The issue of communication and working methods is a major concern for all organizations that have not made the shift to digital transformation. Today, we want to demonstrate the value of our offer, through the tool and by accompanying the transformation of working methods. The value of our offer is already recognized by our customers and partners. However, we need to greatly increase our visibility in order to disseminate our offer more widely and share our successes. I am a strong believer in the value of development by recommendation.

ECA: You support the European Champions Alliance initiative. Why did you want to do so?

PP: We share the same values and the same vision of strong European companies developing in this market. The French market is necessarily limited and Europe is a necessary perimeter for development if we want to grow. The visibility that you want to give to companies in the network, the bridges that you want to create between networks in different countries, correspond to our idea of European development, and we are happy to support the initiative in its development.

ECA: What do you expect from us?

PP: We are pleased that the European Champions Alliance benefits from the Talkspirit solution because it will allow you to lead your community, and thus give visibility to our solution to all members and partners. Through your development, we hope that the Talkspirit solution will also gain visibility.

Being able to benefit from feedback from French companies that have successfully deployed internationally is very valuable, and saves time.

ECA: Thank you very much Philippe for your time and for your feedback! Thank you also for supporting the European Champions Alliance initiative!

Do you want to know more about Talkspirit? Please click here.

You can also read our interview with Kymono!

Written by Andrea Bauer-Vaugan, Executive Director of ECA, Co-founder of Wyngs, President of the Franco-German Digital Club and Vice President of the Cluny Forum and Didier Carré, Secretary General of the G9+ Institute

European Champions Alliance
welcome@european-champions.com


 

[Interview] Philippe Pinault Co-founder Talkspirit & Holaspirit

[Interview] Philippe Pinault co-fondateur de Talkspirit & Holaspirit

Andrea Bauer-Vaugan et Didier Carré sont allés à la rencontre de Philippe Pinault, co-fondateur de Talkspirit et Holaspirit. Il s’agit de plateformes de collaboration destinées à améliorer la manière de travailler ou bien d’améliorer l’organisation et la gouvernance d’une entreprise. Phillipe Pinault nous partage son expérience d’internationalisation d’une entreprise. 

Talkspirit, une plateforme pour améliorer la manière de travailler en entreprise

European Champions Alliance (ECA) : Philippe, parle-nous de Talkspirit !

Philippe Pinault (PP) : Talkspirit est une plateforme de collaboration créée en 2004, qui vise à améliorer la façon dont travaillent les entreprises aujourd’hui. C’est un outil qui facilite l’accès, la diffusion et la circulation de l’information pour améliorer la communication entre équipes et de ce fait développe les postures de collaboration.

ECA : Quel est l’historique de Talkspirit ?

PP : En 2008 quand nous avons lancé la plateforme Talkspirit (2 ans après la naissance de Facebook), on découvrait de nouvelles façons de partager l’information, de collaborer et dialoguer, avec des approches beaucoup plus modernes que les forums. Nous avons d’abord développé notre activité comme une agence web. Puis, nous sommes progressivement devenus un éditeur avec un produit sur étagère, qui se déploie et se configure très facilement.

Développement à l’international

ECA : Quels sont les chiffres clés de Talkspirit, et vos perspectives de développement ?

PP : Aujourd’hui Talkspirit est principalement déployé sur son marché historique, la France. Nous y accompagnons plus de 500 entreprises et organisations, publiques et privées, pour les aider à améliorer leur façon de travailler. Notre ambition est de développer de manière plus dynamique les marchés internationaux, sur lesquels nous avons déjà quelques succès.

ECA : Quels sont les marchés prioritaires à l’international pour Talkspirit ?

PP : L’Europe constitue un marché très favorable, particulièrement pour une entreprise européenne qui a des valeurs et une façon de développer le business qui peut être différenciant. Par ailleurs, en tant qu’Européens, nous n’avons à ce jour pas de grandes alternatives aux solutions collaboratives américaines. Mon rêve est de faire de Talkspirit cette alternative, capable de proposer des outils en réponse aux besoins de transformation digitale des organisations.

ECA : Quels sont les principaux challenges pour le développement de Talkspirit à l’international, et en particulier en Europe ? Notamment, peux-tu nous apporter des éclairages au regard de ton autre entreprise Holaspirit ?

PP : En parallèle de Talkspirit j’ai effectivement la chance de développer une autre Startup, Holaspirit. Cette plateforme s’intéresse à la transformation du modèle d’organisation des entreprises, de leur gouvernance et de leur mode de fonctionnement. Grâce à un outil logiciel, Holaspirit permet de donner plus de transparence sur les rôles existant au sein des organisations et sur le fonctionnement de ces organisations. Cette offre est déjà déployée dans une trentaine de pays, notamment l’Allemagne, les Pays-Bas, la Belgique ou la Suisse.

Le caractère très innovant d’Holaspirit nous a permis de bénéficier d’un développement très dynamique, principalement grâce à la visibilité offerte par nos clients satisfaits. 

Côté Talkspirit, notre challenge est différent. Le marché est mature, donc le principal défi est celui de la visibilité et de la notoriété, sur un marché où la majorité des offres sont américaines. Nous devons trouver les moyens pour rendre notre solution visible, et démontrer son caractère différenciant et la valeur qu’elle apporte.

ECA : Quels seraient pour toi l’accompagnement et le soutien les plus utiles dans la perspective de ce développement Européen ?

PP : Tout d’abord la force de la recommandation de nos clients auprès de leurs réseaux est inestimable. Les mises en relation constituent donc un niveau de support important.

ECA : Sous quelle forme cette recommandation pourrait-elle se faire ? Comment cette approche pourrait être structurée ? 

PP : La recommandation par les clients est déjà peu fréquente entre entreprises Françaises. Pourtant, en tant qu’éditeur de solution, tous nos clients partagent notre intérêt à croître, car cela nous donnera les moyens de développer notre vision et chaque client en sera le bénéficiaire à travers les offres produits que nous proposons.  Néanmoins, culturellement, il existe une forme de frilosité en France à recommander “publiquement” une solution qu’on a choisie. Il me semble donc très compliqué d’obtenir une recommandation de nos clients Français auprès d’autres acteurs dans d’autres pays Européens. La première étape serait donc de les amener à communiquer sur le fait qu’ils ont choisi une solution Européenne.

Les entreprises Européennes deviennent plus sensibles à « l’achat européen »,

ECA : Quelle part occupe le développement à l’international dans votre stratégie ?  

PP : Nous avons un très fort intérêt pour le développement à l’international. Le développement en Europe est complexe, si on le compare avec un développement aux Etats Unis : différentes langues, différentes cultures, et autant de marchés. Toutefois ce développement occupe une place forte dans notre stratégie car nous sommes convaincus que les entreprises Européennes deviennent plus sensibles à « l’achat européen », et faire émerger des Champions Européens. Le marché est aujourd’hui très largement dominé par des solutions Américaines, et il est de notre responsabilité de faire croître des entreprises qui pourront demain nous offrir une certaine indépendance vis-à-vis des solutions Américaines.

Nous nous positionnons comme une alternative sérieuse aux offres logicielles américaines, et nous avons d’ores et déjà de grandes entreprises françaises qui reconnaissent la valeur de notre solution. Pour citer des exemples démontrant la diversité de notre portefeuille : la Société du Grand Paris, le Groupe Foncia, l’office National des forêts, des Caisses Primaires d’Assurance Maladie, nous font confiance aujourd’hui. Nous souhaitons aujourd’hui rendre ces partenariats visibles au delà des frontières pour soutenir notre développement.

ECA : Quels sont les facteurs clés de succès pour développer Talkspirit en France et à l’international ?

PP : Tout d’abord, la clé est évidemment de proposer une solution qui réponde à des vrais enjeux et résout de vrais problèmes. La problématique de la communication et des modes de travail est prégnante dans toutes les organisations qui n’ont pas encore effectué le virage de la transformation digitale. Aujourd’hui on veut démontrer la valeur de notre offre, par l’outil et par l’accompagnement des transformations des modes de travail. La valeur de notre offre est déjà unanimement reconnue par nos clients et partenaires. Nous avons en revanche besoin de gagner grandement en visibilité pour diffuser plus largement notre offre et partager nos succès. Je crois beaucoup à la valeur du développement par recommandation.  

ECA : Vous soutenez l’initiative European Champions Alliance. Pourquoi avez-vous souhaité le faire ?

PP : Nous partageons les mêmes valeurs, et la même vision d’entreprises européennes fortes qui se développent sur ce marché. Le marché Français est forcément limité et l’Europe est un périmètre de développement nécessaire si on veut croître. La visibilité que vous souhaitez donner aux entreprises du réseau, les passerelles que vous voulez créer entre réseaux de différents pays correspondent à notre idée du développement Européen, et nous sommes heureux d’accompagner l’initiative dans son développement.

ECA : Qu’attendez-vous de nous ?

PP : Nous sommes heureux qu’European Champions Alliance bénéficie de la solution Talkspirit car elle vous permettra d’animer votre communauté, et ainsi de donner de la visibilité à notre solution auprès de tous les membres et partenaires. A travers votre développement nous espérons que la solution Talkspirit gagnera aussi en visibilité.

Le fait de pouvoir bénéficier du retour d’expérience d’entreprises françaises qui ont réussi à se déployer à l’international est très précieux, et permet un gain de temps.

ECA : Un grand merci Philippe pour ton temps et pour tes retours ! Merci également de soutenir l’initiative European Champions Alliance !

En savoir plus sur Talkspirit.

Vous pouvez également consulté notre interview de la start-up Kyomono.

Article écrit par Andrea Bauer-Vaugan, directrice générale de l’ECA, Co-fondatrice de Wyngs, Presidente du Digital Club Franco-Allemand et Vice-Presidente du Cluny Forum et Didier Carré, Secrétaire général de l’institut G9+

Tags:
, ,
European Champions Alliance
welcome@european-champions.com